We took part in the festival to be a part of the future.
First conceived in October 2018, Greentech Festival is an annual event bringing together innovators, politicians, thought leaders, and all those who have an interest in creating a greener, more sustainable future.
Founded by sustainability entrepreneur and Formula 1 champion Nico Rosberg, along with engineers Sven Krüger and Marco Voight, Greentech is “the global stage for green innovations”. Where a keynote from Google/Alphabet CEO Sundar Pichai can be followed by a performance from Mercury Prize nominee Nick Mulvey. Where actor and climate advocate Robert Redford shares the (virtual) stage with President of the European Commission Ursula von der Leyen. And where the latest from the cutting edge of green technology (like, for example, a Polestar 2) is on display.
“It’s about time that we finally bring together all those who can make moves in green technology: start-ups and corporations, environmental activists and politicians, researchers and CEOs, crown princes and completely average consumers,” states Voight.
An event like this is tailor-made for Polestar. Our values of greater sustainability, green innovation, and a commitment to a more electrified future are not only points on an agenda; they’re the primary goals for Greentech’s attendees and partners, those best equipped to enact real change.
“That’s the only way to bring the enormous potential of green technologies to life,” says Rosberg. “We need to inspire and captivate as many people as possible.”
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.
Time is running out. To stay within the 1.5-degree target, we need to take immediate action. In the quest for circularity, transitioning to electric transport is one of several imperative steps. This step calls for a change in behaviour, from people, businesses, and governments. Because frankly, we don’t have time not to.