Greentech Festival 2020
We took part in the festival to be a part of the future.
We need to inspire and captivate as many people as possible.
First conceived in October 2018, Greentech Festival is an annual event bringing together innovators, politicians, thought leaders, and all those who have an interest in creating a greener, more sustainable future.
Founded by sustainability entrepreneur and Formula 1 champion Nico Rosberg, along with engineers Sven Krüger and Marco Voight, Greentech is “the global stage for green innovations”. Where a keynote from Google/Alphabet CEO Sundar Pichai can be followed by a performance from Mercury Prize nominee Nick Mulvey. Where actor and climate advocate Robert Redford shares the (virtual) stage with President of the European Commission Ursula von der Leyen. And where the latest from the cutting edge of green technology (like, for example, a Polestar 2) is on display.
“It’s about time that we finally bring together all those who can make moves in green technology: start-ups and corporations, environmental activists and politicians, researchers and CEOs, crown princes and completely average consumers,” states Voight.
An event like this is tailor-made for Polestar. Our values of greater sustainability, green innovation, and a commitment to a more electrified future are not only points on an agenda; they’re the primary goals for Greentech’s attendees and partners, those best equipped to enact real change.
“That’s the only way to bring the enormous potential of green technologies to life,” says Rosberg. “We need to inspire and captivate as many people as possible.”
Germany’s Luxury Car of the Year 2020
On the journey towards more sustainable electric performance, we wouldn't settle for making the car of the day, week or month. We went straight for Car of the Year.
Salon Privé 2020
Sir Winston Churchill taught us that “however beautiful the strategy, you should look at the results.” Our strategy is to obsess over every detail, in order to create cars that redefine sustainable electric performance. Polestar 1 and Polestar 2 are the results. And we share our audience’s enthusiasm for looking at them. Therefore, we took them to the former British Prime Minister’s childhood home of Blenheim Palace to take part in the Salon Privé.
Kindred spirits: Orrefors
Orrefors is a Swedish crystal brand, making everything from stemware to the signature gear shifter of the Polestar 1. We spoke with COO Lotta Fonsell and Account Manager Lars Sjögren about lead-free crystal, green energy, and smuggling glass experts into Sweden in beer barrels.