We are back at our favourite festival, the Goodwood Festival of Speed.
Held every July at Goodwood House, the festival was one of the first major events to take place in the UK, so we needed to mark the occasion in style. With 150,000 visitors we created the unique opportunity to get closer than ever before to three cars that embody our vision of design and electric mobility, our past, present, and future. Both at the First Glance Paddock and the legendary Goodwood Hillclimb.
Two vehicles had their UK debut. The Precept and the Polestar 1 in "Sun". The precept shows our direction from a Design, technology, and sustainability standpoint, and while the weather didn't entirely match the colour of our special Polestar 1, the excitement around the car was in no way dampened!
We also surprised everyone with the Experimental Polestar 2, which pushes the limits of Polestar 2 that little bit further.
Over 230 people took a Polestar 2 test drive at the event, and we invited over 400 of our customers to the show over the 4 days to engage and talk to them about their experience with owning a Polestar.
During the Hillclimb, passengers could experience the power and precision of both Polestar 1 and 2.
“Polestar 2 is already a wonderfully dynamic car and we have spent thousands of hours fine-tuning its driving characteristics. The new [Experimental Polestar 2] chassis set-up for Goodwood has really taken it to the next level” commented Polestar’s lead chassis engineer, Joakim Rydholm, who piloted the Experimental Polestar 2.
It was great to be back at our favourite motorsport festival!
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.
Time is running out. To stay within the 1.5-degree target, we need to take immediate action. In the quest for circularity, transitioning to electric transport is one of several imperative steps. This step calls for a change in behaviour, from people, businesses, and governments. Because frankly, we don’t have time not to.