It’s official. We’re festival goers. We here at Polestar get just as excited about festival season as anyone else. But not for us the Glastonburys or the Coachellas. There’s only one festival we truly care about.
The Goodwood Festival of Speed.
Held every July at Goodwood House, a stately home nestled in the South Downs near Chichester, the Festival of Speed (or FOS) was founded by Charles Gordon-Lennox, 11th Duke of Richmond, in 1993. Described as “motorsport’s ultimate summer garden party”, the FOS offers attendees the unique opportunity to get closer than ever before to the various performance cars and motorcycles of yesterday and tomorrow, both in the open-for-all First Glance Paddock and from the sidelines of the Hillclimb as they variously howl, screech or (in the case of EVs) whisper up the track.
Last year was our first appearance. And we liked it so much, we returned this year, this time bringing the Polestar 2 to continue the tradition of letting the public get up close and personal with the most cutting-edge offerings from the automotive world. We also partook in the Hillclimb, with everyone from Charlie May and Jack Harding to Polestar CEO Thomas Ingenlath riding shotgun as the Polestar 1 flew up the hill. And of course, the Polestar event stand at Goodwood was a minimalistic expression of pure, progressive performance, building on the successes of last year’s stand.
Have a look at the gallery to see why this West Sussex festival is the one we look forward to all year.
Perspective is everything. Travelling by plane is a blast for those who have only ever travelled by car. It’s mundane for astronauts. Electric driving is clearly the superior experience in our opinion. But we make electric cars. How do former petrol-heads feel about it? Android developers with an interest in driving? People who take road trips from Bavaria to Schleswig-Holstein and back, with a brief detour in Finland? What are their thoughts on Polestar 2?
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.