Susanne has a hand in everything aesthetic, shaping the look, feel, and overall visual expression of the brand.
What’s the best part of your job?
Being part of a team that strives to make everything a little better, never settling. And we laugh a lot.
What’s something you’ve done here at Polestar that you’re immensely proud of?
I’m proud of everything I do here in the spirit of a brand that just keeps pushing boundaries.
What job would you like to have, if you didn’t have this one?
Hmmm, a vet.
If you had a superpower, what would it be?
Tough one, you could debate this forever...if I said “flying” that would be too obvious. But maybe the ability to speak every language in the world and therefore be able to travel anywhere and communicate with everyone I meet, on their terms.
Would you rather have to read aloud every time you read, or sing everything you say?
I spend way too much time considering these things, but seeing as I enjoy singing I’d have to choose that one. I look forward to being the most annoying person in the world.
Perspective is everything. Travelling by plane is a blast for those who have only ever travelled by car. It’s mundane for astronauts. Electric driving is clearly the superior experience in our opinion. But we make electric cars. How do former petrol-heads feel about it? Android developers with an interest in driving? People who take road trips from Bavaria to Schleswig-Holstein and back, with a brief detour in Finland? What are their thoughts on Polestar 2?
The Overview Effect: a cognitive shift in awareness reported by some astronauts during spaceflight, often while viewing the Earth from outer space. Those who have experienced it describe a new understanding of the uniqueness, fragility, and relative smallness of our one and only home. And while it’s easy to imagine the impact this must have; it seems that spaceflight is a prerequisite. Which is why we sat down with Karen Nyberg.
Time is running out. To stay within the 1.5-degree target, we need to take immediate action. In the quest for circularity, transitioning to electric transport is one of several imperative steps. This step calls for a change in behaviour, from people, businesses, and governments. Because frankly, we don’t have time not to.