Clarifications with Klarén: the climate-neutral car
Zero doesn’t always signify nothing. Zero-emissions cars, for instance, are a big step in the right direction. If it refers to tailpipe emissions, for example, the zero is a major positive for local air quality.
We’re attempting to go one step further. We’ve set the goal to create a climate-neutral car. And we’re attempting to do it by 2030. Yes, we know how soon that is, and how challenging this goal (dubbed the Polestar 0 project), will be to achieve. But we also know how imperative it is that we succeed.
Zeroes, then, can be more than nothing. They can be something to aspire to. Something to strive for. Something to design towards.
Polestar Head of Sustainability Fredrika Klarén clarifies it all above.
The Hydro chair: a glimpse into the future
Many have tried to imagine what the future might look like. Flying cars, holograms, and interstellar travel have all been considered. And a lot of silver and grey, for some reason. When we try to envision a sustainable future, though, it tends to look a bit different. Greener. Now, that vision has been realised in the shape of the chair. One that’s both silver and green.
Cleaner air and cleaner streets on Earth Day
April 22nd, 2022 marks the 52nd anniversary of the global environmental movement known as Earth Day. Launched in America in 1970, it was (in part) a reaction to the massive consumption of leaded gas for automobiles, and the air pollution that followed.