Clarifications with Klarén: design responsibility
To ensure a greener future, we’re embracing environmentally sound solutions which harness new technologies, processes, and materials. And even though climate action is a matter of collaboration, some of the most important steps are taken at the beginning of the process, by designers.
Because it is at the design table that the majority of a product’s sustainability impacts are decided.
It’s a responsibility that exceeds making state-of-the-art cars. It’s about making sustainability irresistible.
Polestar Head of Sustainability Fredrika Klarén clarifies it all above.
The Hydro chair: a glimpse into the future
Many have tried to imagine what the future might look like. Flying cars, holograms, and interstellar travel have all been considered. And a lot of silver and grey, for some reason. When we try to envision a sustainable future, though, it tends to look a bit different. Greener. Now, that vision has been realised in the shape of the chair. One that’s both silver and green.
Cleaner air and cleaner streets on Earth Day
April 22nd, 2022 marks the 52nd anniversary of the global environmental movement known as Earth Day. Launched in America in 1970, it was (in part) a reaction to the massive consumption of leaded gas for automobiles, and the air pollution that followed.