To ensure a greener future, we’re embracing environmentally sound solutions which harness new technologies, processes, and materials. And even though climate action is a matter of collaboration, some of the most important steps are taken at the beginning of the process, by designers.
Because it is at the design table that the majority of a product’s sustainability impacts are decided.
It’s a responsibility that exceeds making state-of-the-art cars. It’s about making sustainability irresistible.
Polestar Head of Sustainability Fredrika Klarén clarifies it all above.
To build a sustainable society, there are a series of concrete (pun intended) goals that need to be achieved. These key drivers are universal and not specific to any one geographical location or cultural area. They are pillars upon which to construct the foundation of a more sustainable society.
The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.