We try to have a macro-to-micro mindset. Our ambition to bring about more sustainable, electric mobility has us looking at the big picture and the tiny details. From vehicles made with sustainable elements, to events reorganised in a more environmentally friendly format, we consider it all. We aim to see the forest and the trees. No detail escapes our attention.
Right down to the refreshments.
A Polestar space is now open in London. In order to adhere to safety regulations in place due to the pandemic, we redefined the grand opening, sending a kit to every journalist instead of inviting them to the location. And in said box was everything you’d expect to find at an opening, including food and drink. The ingredients of these were locally sourced from each of the four points of the star; gathered in a sustainable fashion using the Polestar 2 as transportation.
Vegan chef Kirk Haworth, who provided the food for the British test drive event, took the Polestar 2 to Hainault Forest in East London with mushroom supplier Finnian Casey and Vegan Life Magazine’s Gemma Tadman to gather mushrooms such as puffballs and amethyst deceivers. These were then prepared in the kitchen of The Wild Room. “Adopting a vegan diet transformed my life and the way I cook,” says Haworth. “I really believe Polestar is on to something with its ‘vegan as standard’ philosophy.”
Michelin-starred chef Nigel Haworth of Northcote fame (and father of the aforementioned Kirk) combed the Lancashire countryside for sea arrowgrass, purslane, orache and wild blackberries. “When I’m designing a new dish, it’s not just about function, i.e. what it tastes like, but form, i.e. what it looks like,” he states. “Seems like someone at Polestar is having the same thoughts.”
A Polestar 2 took a southern bearing to collect sparkling wine from Oxney Organic Vinyard on the Kent/Sussex border. Overseen by Norwegian vintner Kristin Syltevik, the vinyard is run with a sustainable, low-intervention approach, with all grapes grown on the estate and harvested mainly by hand. “Everything we do is tailored towards being as sustainable as possible,” says Syltevik. “It’s great to see a car brand like Polestar with the same ethos.”
And, in saving the west for last, actress Emma Samms met with forager Andy Hamilton in Bristol to collect rosehip, alexander and hogweed to be fashioned into canapé spices by Angus Aarvold. “I think I may have fallen in love with the Polestar 2,” she beamed.
When it comes to making greater sustainability a reality, the difference is in the details.
The Overview Effect: a cognitive shift in awareness reported by some astronauts during spaceflight, often while viewing the Earth from outer space. Those who have experienced it describe a new understanding of the uniqueness, fragility, and relative smallness of our one and only home. And while it’s easy to imagine the impact this must have; it seems that spaceflight is a prerequisite. Which is why we sat down with Karen Nyberg.
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.