We try to have a macro-to-micro mindset. Our ambition to bring about more sustainable, electric mobility has us looking at the big picture and the tiny details. From vehicles made with sustainable elements, to events reorganised in a more environmentally friendly format, we consider it all. We aim to see the forest and the trees. No detail escapes our attention.
Right down to the refreshments.
A Polestar space is now open in London. In order to adhere to safety regulations in place due to the pandemic, we redefined the grand opening, sending a kit to every journalist instead of inviting them to the location. And in said box was everything you’d expect to find at an opening, including food and drink. The ingredients of these were locally sourced from each of the four points of the star; gathered in a sustainable fashion using the Polestar 2 as transportation.
Vegan chef Kirk Haworth, who provided the food for the British test drive event, took the Polestar 2 to Hainault Forest in East London with mushroom supplier Finnian Casey and Vegan Life Magazine’s Gemma Tadman to gather mushrooms such as puffballs and amethyst deceivers. These were then prepared in the kitchen of The Wild Room. “Adopting a vegan diet transformed my life and the way I cook,” says Haworth. “I really believe Polestar is on to something with its ‘vegan as standard’ philosophy.”
Michelin-starred chef Nigel Haworth of Northcote fame (and father of the aforementioned Kirk) combed the Lancashire countryside for sea arrowgrass, purslane, orache and wild blackberries. “When I’m designing a new dish, it’s not just about function, i.e. what it tastes like, but form, i.e. what it looks like,” he states. “Seems like someone at Polestar is having the same thoughts.”
A Polestar 2 took a southern bearing to collect sparkling wine from Oxney Organic Vinyard on the Kent/Sussex border. Overseen by Norwegian vintner Kristin Syltevik, the vinyard is run with a sustainable, low-intervention approach, with all grapes grown on the estate and harvested mainly by hand. “Everything we do is tailored towards being as sustainable as possible,” says Syltevik. “It’s great to see a car brand like Polestar with the same ethos.”
And, in saving the west for last, actress Emma Samms met with forager Andy Hamilton in Bristol to collect rosehip, alexander and hogweed to be fashioned into canapé spices by Angus Aarvold. “I think I may have fallen in love with the Polestar 2,” she beamed.
When it comes to making greater sustainability a reality, the difference is in the details.
To build a sustainable society, there are a series of concrete (pun intended) goals that need to be achieved. These key drivers are universal and not specific to any one geographical location or cultural area. They are pillars upon which to construct the foundation of a more sustainable society.
The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.