News

BTS Precept photo shoot

Polestar Precept has been revealed to the world. A declaration of Polestar’s future, and a challenge to the auto industry at large, Precept is the real-life proof point that what we want to do is within the realm of possibility. It’s not just wishful thinking. It’s closer to a wish coming true. And we’re just getting started.

Location: undisclosed hangar at a discontinued military airfield

Duration: 5 days

Personnel: 7 (1 art director, 1 photographer, 1 photographer’s assistant, 2 light experts, 1 car technician, 1 producer)

Amount of people who thought they could properly operate a skylift: 3

Amount of people who could actually operate a skylift: 1 

Related

Clarifications with Klarén: future societies

To build a sustainable society, there are a series of concrete (pun intended) goals that need to be achieved. These key drivers are universal and not specific to any one geographical location or cultural area. They are pillars upon which to construct the foundation of a more sustainable society.

Polestar © 2021 All rights reserved