You can’t win if you don’t play.
But what if the game is built for a different time? If it’s reliant on outdated traditions and conventions? Who would want to win a game like that? Who would even want to play it? We at Polestar certainly wouldn’t.
We’d look to change the game.
We’d go all in on electrification. We’d insist on innovation. We’d redefine the old and improve upon the existing. And in doing so, we’d alter the rules of engagement. Polestar 1 was our first move in this new game. And it’s just been awarded Autocar Magazine’s 2020 Game Changer Award.
Polestar 1 is “an extraordinarily confident product, and a mission statement on wheels,” states Autocar. “It’s never dull to drive – far from it – and it’s an ability to travel meaningful distances on electric power alone that makes it unique in the class.”
If the game is built on outdated, now irrelevant rules, don’t refuse to play. Change the game itself. And in doing so, win.
The Polestar Design Contest features a truly expert jury. Polestar Head of Design Maximilian Missoni, Senior Design Manager Juan Pablo Bernal and Car Design Research Director Sam Livingstone are the ones who will evaluate every submission, pore over every detail, and ultimately determine the winners of the contest.
In May of 2021, Sydney’s Paramount House Hotel was the site of an unlikely assembly: a robotics engineer-turned-experimental musician, a surfboard shaper, an indigenous culture advocate, an electric performance car brand, and a host of other artists, creatives, and brands.