Autocar Game Changer 2020

You can’t win if you don’t play.

Two Polestar 1, one grey and one white, photographed outside a modern wooden building.

But what if the game is built for a different time? If it’s reliant on outdated traditions and conventions? Who would want to win a game like that? Who would even want to play it? We at Polestar certainly wouldn’t.

We’d look to change the game.  

01/02

Polestar 1, Autocar's Game Changer for 2020.

We’d go all in on electrification. We’d insist on innovation. We’d redefine the old and improve upon the existing. And in doing so, we’d alter the rules of engagement. Polestar 1 was our first move in this new game. And it’s just been awarded Autocar Magazine’s 2020 Game Changer Award.

Polestar 1 is “an extraordinarily confident product, and a mission statement on wheels,” states Autocar. “It’s never dull to drive – far from it – and it’s an ability to travel meaningful distances on electric power alone that makes it unique in the class.”

If the game is built on outdated, now irrelevant rules, don’t refuse to play. Change the game itself. And in doing so, win.

Related

Two Polestar 4's driving on track.

Polestar 4: Press impressions from Hällered Proving Grounds

Recently, we took our latest creation, Polestar 4, to an exclusive behind-the-scenes press event at the Hällered Proving Grounds, just under an hour east of Polestar HQ in Gothenburg, Sweden. Journalists from various outlets and markets around the world were invited to get a feel for this new addition to the Polestar family. Here's what went down.

Stig Blomqvist in Polestar 3

The Scandi Flick: How Sweden transformed rally driving

For most people, when they think of rally drivers, they think of Scandinavians. Strong stoic types, sat behind a wheel, tearing through asphalt, gravel and snow at breakneck speeds. But that's not the full picture. These racing drivers fundamentally changed the way cars were actually driven. They did things differently, building faster lap times in new ways. And today, we are lucky enough to talk to one of the greatest of them all: Stig Blomqvist.

Racing a former rally champion in reverse in Polestar 4

Two drivers. One icy track. Polestar 4. And a race, in reverse.