You can’t win if you don’t play.
But what if the game is built for a different time? If it’s reliant on outdated traditions and conventions? Who would want to win a game like that? Who would even want to play it? We at Polestar certainly wouldn’t.
We’d look to change the game.
We’d go all in on electrification. We’d insist on innovation. We’d redefine the old and improve upon the existing. And in doing so, we’d alter the rules of engagement. Polestar 1 was our first move in this new game. And it’s just been awarded Autocar Magazine’s 2020 Game Changer Award.
Polestar 1 is “an extraordinarily confident product, and a mission statement on wheels,” states Autocar. “It’s never dull to drive – far from it – and it’s an ability to travel meaningful distances on electric power alone that makes it unique in the class.”
If the game is built on outdated, now irrelevant rules, don’t refuse to play. Change the game itself. And in doing so, win.
The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.