“Simplifying car ownership really vibes with me,” says YouTuber and published author Jenny Mustard. “So does the fact that you’re investigating the sustainability angle very seriously.”
Polestar sits in a constellation made up of those brands and individuals who get it. What we’re doing resonates with them, and thus we find ourselves in a cluster of those who share our beliefs and believe in our mission.
Jenny Mustard is one of those like-minded individuals. A self-described design lover and ardent minimalist, she’s someone who shares the Polestar philosophy and speaks the Polestar language (not unlike Sam). Therefore, we invited her here to share her thoughts around the brand, the cars, and even our HQ.
“The cars are more streamlined and less cluttered, which makes them aesthetically minimalist,” she states. “For example, the lack of frames around the mirrors. They look and feel very modern.” She goes on to state that “the Polestar 2 is minimalist, vegan, and eco-friendly. What’s not to like?”
We agree wholeheartedly.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.
Time is running out. To stay within the 1.5-degree target, we need to take immediate action. In the quest for circularity, transitioning to electric transport is one of several imperative steps. This step calls for a change in behaviour, from people, businesses, and governments. Because frankly, we don’t have time not to.