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A space inside a box

Thinking outside the box is all very well, but where do you put the ideas?

Polestar London, a temporary space in the Westfield London shopping centre in Shepherd’s Bush, is gearing up for its official opening. Given the safety recommendations in place due to the current pandemic, this opening couldn’t feature the eager journalists and cutting of the golden seatbelt that are hallmarks of a Polestar space opening. A challenge, then, to provide a Polestar experience while still acknowledging the circumstances. If we couldn’t get people to the space, we’d need to get the space to the people.

Journalists were delivered a space-shaped box (constructed with flax fibres, a primary component of Polestar Precept), along with a ribbon to cut, scissors to do the cutting, a Polestar scale model, and an array of locally sourced, sustainably gathered refreshments. And given that we’re the guiding star, we sent a Polestar 2 in each of the four directions to get the ingredients.  

Sometimes, an outside-the-box solution arrives in an actual, fully recyclable box.

Related

Research project: V2X

Accelerating the change to a more sustainable future is like assembling a jigsaw puzzle. And as such, the challenge, can be approached from multiple angles while still working towards the same picture of sustainability. Putting electric performance cars on the road is certainly a corner stone, but many other pieces remain. Allowing the grid, our homes, and more to rely on more and more renewable energy being one of them.

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