Thinking outside the box is all very well, but where do you put the ideas?
Polestar London, a temporary space in the Westfield London shopping centre in Shepherd’s Bush, is gearing up for its official opening. Given the safety recommendations in place due to the current pandemic, this opening couldn’t feature the eager journalists and cutting of the golden seatbelt that are hallmarks of a Polestar space opening. A challenge, then, to provide a Polestar experience while still acknowledging the circumstances. If we couldn’t get people to the space, we’d need to get the space to the people.
Journalists were delivered a space-shaped box (constructed with flax fibres, a primary component of Polestar Precept), along with a ribbon to cut, scissors to do the cutting, a Polestar scale model, and an array of locally sourced, sustainably gathered refreshments. And given that we’re the guiding star, we sent a Polestar 2 in each of the four directions to get the ingredients.
Sometimes, an outside-the-box solution arrives in an actual, fully recyclable box.
Let’s hear it for instant gratification. Conventional wisdom has always held that the anticipation of having something is often better than the thing itself. That delayed gratification only increases one’s happiness when delivery is finally taken. On the other hand, if an improvement to something becomes available, there’s no sense in waiting. And we’ve never been big believers in convention anyway.
Polestar Head of HR Monika Franke on how social media favours democracy and equality.