A soundtrack for sustainable performance
We’ve made no secret of the fact that we want to pull our industry in a new direction. We may march to the beat of our own drum, but we hope that what we’re playing will tempt others to join in. Call us the Pied Pipers of electric mobility.
So, when it comes to making actual Polestar music, we want to set a precedent there too, engaging the services of composer Lisa Nordström to create the music that exemplifies the brand. At Svenska Grammofon Studion in Polestar’s hometown of Gothenburg, Lisa and a team of musicians worked on creating the songs that will feature in future Polestar projects.
At first glance, it seems an unlikely forum for Polestar: wooden panels, porcelain lamps, and 70s microphones, with the Neve console previously owned by Queen as the centrepiece. This equipment proved to be the best; though some of it may be from yesterday, it’s ideal for recording the music of tomorrow.
The music exists to help deliver the message: a message of sustainable electric performance, and a cleaner future. That’s a beat that everyone can march to.
The Hydro chair: a glimpse into the future
Many have tried to imagine what the future might look like. Flying cars, holograms, and interstellar travel have all been considered. And a lot of silver and grey, for some reason. When we try to envision a sustainable future, though, it tends to look a bit different. Greener. Now, that vision has been realised in the shape of the chair. One that’s both silver and green.
Cleaner air and cleaner streets on Earth Day
April 22nd, 2022 marks the 52nd anniversary of the global environmental movement known as Earth Day. Launched in America in 1970, it was (in part) a reaction to the massive consumption of leaded gas for automobiles, and the air pollution that followed.