We’ve made no secret of the fact that we want to pull our industry in a new direction. We may march to the beat of our own drum, but we hope that what we’re playing will tempt others to join in. Call us the Pied Pipers of electric mobility.
So, when it comes to making actual Polestar music, we want to set a precedent there too, engaging the services of composer Lisa Nordström to create the music that exemplifies the brand. At Svenska Grammofon Studion in Polestar’s hometown of Gothenburg, Lisa and a team of musicians worked on creating the songs that will feature in future Polestar projects.
At first glance, it seems an unlikely forum for Polestar: wooden panels, porcelain lamps, and 70s microphones, with the Neve console previously owned by Queen as the centrepiece. This equipment proved to be the best; though some of it may be from yesterday, it’s ideal for recording the music of tomorrow.
The music exists to help deliver the message: a message of sustainable electric performance, and a cleaner future. That’s a beat that everyone can march to.
To build a sustainable society, there are a series of concrete (pun intended) goals that need to be achieved. These key drivers are universal and not specific to any one geographical location or cultural area. They are pillars upon which to construct the foundation of a more sustainable society.
The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.