2021 People's Choice Award
Preaching to the converted is one thing. Receiving an award from the converted is another thing entirely. Norway, a country that needs very little convincing when it comes to the merits of EVs, has just voted for Polestar 2 as the winner of the 2021 People’s Choice award.
It's progressive, something different, and has all the extras without the fuss. Just the way Norwegians like it.
Done in conjunction with the Car of the Year award, the People’s Choice voting was held by Norwegian publications Dagbladet and DinSide. From November 3rd to 16th, readers could vote on three of the 32 nominated cars. And Polestar 2 was the clear winner. “It’s progressive, something different, and has all the extras without the fuss,” states Alexander Hørthe, Head of Polestar Norway, “just the way Norwegians like it.”
Though Norway leads the world in EV adoption, a few holdouts still remain who have yet to commit to the electric cause. To them, we’ll keep preaching. To the converts, thanks for the award.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
All aboard: the Polestar referral programme
Enthusiasm is contagious. Upon discovering a new hobby, restaurant, or band that you cannot get enough of, the urge to spread the word to friends and family is never far behind. After all, sharing is caring. The path towards greater electric mobility is indeed a journey of shared excitement. And we know that getting behind the wheel of an EV can have the same impact. Which is why we’re launching the Polestar referral programme.