2020 Golden Steering Wheel Award
As far as symbols go, a steering wheel is quite potent. Control, determination, freedom, a steering wheel can represent all of these things. A golden steering wheel, however, represents only one thing: the best vehicle in a given category. And Polestar 2 is one of those vehicles.
Polestar 2 has just been awarded the 2020 Golden Steering Wheel (“Goldenes Lenkrad”) award in the medium-sized SUV category. The award, established by German car magazine Auto Bild and national newspaper Bild am Sonntag, asks readers to vote on the best cars of the year. Finalists in each of the eight classes are then evaluated by a jury consisting of automotive journalists, celebrities, car enthusiasts, and racing drivers. The only fully electric model to advance to the finals in this category, Polestar 2 ensured a victory through its design and unparalleled driver experience. Polestar CEO Thomas Ingenlath accepted the award at Polestar HQ in Gothenburg, remarking that “we’re particularly proud that Polestar 2 convinces critical industry experts as well as readers.”
This is the second award that Polestar 2 has received in Germany, getting the title of “German Car of the Year” (GCOTY) in the luxury category just a few weeks previously. Its hybrid performance sibling also had a strong showing: Polestar 1 placed in the top three in the sports car category.
A golden steering wheel is a powerful symbol indeed. And now, it’s not just those with the Performance pack that can claim they have gold in their Polestar 2.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
All aboard: the Polestar referral programme
Enthusiasm is contagious. Upon discovering a new hobby, restaurant, or band that you cannot get enough of, the urge to spread the word to friends and family is never far behind. After all, sharing is caring. The path towards greater electric mobility is indeed a journey of shared excitement. And we know that getting behind the wheel of an EV can have the same impact. Which is why we’re launching the Polestar referral programme.