Polestar CEO Thomas Ingenlath’s recent trip to Beijing doesn’t mark a return to business as usual. It doesn’t mean back to normal. If anything, it’s back to “goodbye normal”.
Attending the 2020 Beijing International Automotive Exhibition in person wasn’t done on a whim. Thomas Ingenlath spent 14 days in quarantine, not to mention the hours of travel time, in order to make a proclamation.
It’s time to move forward. We need to accelerate the move to full-circle sustainability. We need to commit to greater transparency. And we need to do it now.
Of course, this announcement could have been made via video. But given that China is the world’s biggest automotive market, making this statement there has the greatest impact. The ripples are bigger, and travel further, if the splash is made in the middle. Additionally, Thomas’ presence at China’s largest automotive show enabled in-person interviews with press and special events for Polestar owners.
China is also Polestar’s second home, as well as the actual home of all Polestar production facilities. It’s the most fitting place to insist upon industry-wide change. Announcing here that Precept will enter production is our way of showing our commitment to this change we’ve been championing.
And it was that announcement that took top billing. “One day in the future, you can buy this very car. Which is good news, because the Polestar Precept looks wonderful,” opines Top Gear. Jalopnik called the Precept “stunning”, taking particular note of its sustainable materials when saying that “it’s exciting to know that a gorgeous performance car doesn’t necessarily need to be a detriment to the environment.”
Which is, after all, Precept’s whole reason for existing. It’s proof that neither design nor performance need to come at the expense of the environment. Our commitment to our commitment car shows that we’re serious about reducing our environmental impact. That we’re more focused than ever on our determination to improve our shared society. Making this statement at an event which sees EVs take the spotlight more and more is a sign that, for us, we’re ready to tackle the issues our industry is facing. And we’re ready to do it the Polestar way.
Time to get back to “goodbye normal”.
Perspective is everything. Travelling by plane is a blast for those who have only ever travelled by car. It’s mundane for astronauts. Electric driving is clearly the superior experience in our opinion. But we make electric cars. How do former petrol-heads feel about it? Android developers with an interest in driving? People who take road trips from Bavaria to Schleswig-Holstein and back, with a brief detour in Finland? What are their thoughts on Polestar 2?
A core principle of sustainability is future-proofing. Keeping items in use saves energy and reduces waste, as they’re thrown away or replaced less often. There are any number of ways to ensure a product doesn’t become obsolete. Durable materials. Timeless design. And OTA software updates, like the latest one available for Polestar 2.
The most innovative ideas are brought about through creative collaboration. Ideas that have the power to change; to revolutionise the status quo and spark social and environmental change. By connecting thoughts, experiences, skills, and intuition, visionary endeavours, like design, can be elevated from good to great.