Polestar Precept has been revealed to the world. A declaration of Polestar’s future, and a challenge to the auto industry at large, Precept is the real-life proof point that what we want to do is within the realm of possibility. It’s not just wishful thinking. It’s closer to a wish coming true. And we’re just getting started.

We’ve made a big deal out of milestones before. That’s to be expected. We’re a part of the automotive industry, though the relationship is complicated, and milestones are very popular here. But this is a big one.

In these testing times, we wanted to keep you informed of how we are doing our part. We are all in this together and, as ever, the safety of our employees, partners and customers is our highest priority.

For a company that makes cars, we talk about journeys surprisingly often. The “Polestar journey”, the one towards sustainable electric performance, is our favourite. But there are plenty of literal journeys as well.

The Polestar 2 is the result of endless design and engineering sessions, powered by Sweden’s might-as-well-be-actual-rocket-fuel coffee and a determination to show the world our take on electric mobility. We’re looking for any excuse to show it off, really. We’d bring a Polestar 2 to the front door of every licensed driver in the world if we could.

Polestar Precept has landed with a splash. Despite the setback of the Geneva International Motor Show cancellation, the ripples from Precept’s arrival are being felt far and wide.

We’re body positive here at Polestar. Take the bodies of our own products, for example. Two entirely different and equally unique examples of pure, progressive electrified performance cars.

Precept: a rule intended to inform behaviour or thought. In other words, a way of declaring how you mean to proceed. Starting as you mean to go on. Stating your intentions up top. A manifesto. It’s also the name for something that takes all of our ambitions and combines them.

You don’t need to know everything. What began as a reprimand to nosy people has become a guiding principle when it comes to HMI design. As screens keep getting bigger, as their resolution improves, and as more and more functions are dreamt up to “improve the in-car experience”, displays in cars are less about important information and more about how colourful, interactive and (let’s face it) distracting they can be.

We partnered with Google to develop a seamless infotainment experience for the Polestar 2, powered by Android. We recognised certain limitations in the automotive world when it came to the in-car experience: navigation was lacking, apps were pale shadows of their smartphone equivalents, and the less said about speech recognition, the better.

Plastic has found its third act.

Every so often, science fiction becomes science fact.

Polestar consists of people from all walks of life. We cast a wide net when recruiting people, looking for talent both inside and outside the automotive industry.

Thank you so much. It was an honour to even be nominated. We’re truly humbled. We’d like to thank our families, our colleagues, our fans, and our customers all over the globe. Know that this wouldn’t have been possible without you.