We played it safe. As a company made up of car enthusiasts, one of our favourite things is talking to people about our products. However, the current state of affairs means that large gatherings are to be avoided. And even though we’d like nothing better than to assemble a bunch of Polestar fans and talk their ears off about the safety innovations to be found in the Polestar 2, it wouldn’t be wise. Ironically, it’d be unsafe.

Too often, test drives are a compromise. This is the first time behind the wheel of a car you’ve been looking forward to driving. It should be exciting. It should be fun. Instead, you’re accompanied by a salesperson with an agenda. It’s like riding a rollercoaster with someone who spends the whole ride talking about how much the ticket cost.

Göteborgsvarvet is the world’s largest half-marathon. Held in Gothenburg since 1980, the event attracts over 60,000 participants. It’s also one of the world’s most sustainable races, certified according to the ISO-20121 international standard.

Being an innovator means plenty of challenges. But it also means plenty of “eureka” moments.

Sofie Dunert is a Product Development Engineer, working with the development cars as a part of R&D. She’s also the owner of Kiwi, Polestar’s office dog and unofficial morale officer.

CAKE is a Swedish electric motorcycle brand, encouraging respectful, exciting, emission-free exploration of the outdoors. We recently spoke with founder and CEO Stefan Ytterborn about electric drivetrains, premium versus luxury, and using electric motorcycles to combat poaching.

Competition is healthy. Even in a creative field, where competitiveness is often internal and results are difficult to objectively judge, a little competition can motivate, challenge, inspire. Leading to some truly amazing submissions.

Houdini is a Swedish outdoor brand, committed to sustainability, circularity, and a greater connection to the outdoors. We sat down with Fredrik Hurtig, Houdini’s Head of Brand, to talk about colour theory, our shared love of minimalism, our collaboration, and fleece underwear.

Electric propulsion is the way forward (pun intended). With all of the advantages electric motors bring to the table, there is simply no comparison with internal combustion engines. There’s only one thing they have that electric drivetrains don’t: the noise. As loud as they can sometimes be (looking at you, drivers with aftermarket mufflers), the familiar rumble of the engine was one way to know that cars were approaching.

Polestar Precept is a statement, a declaration of where our brand is heading. To that end, we’ve spoken all about the innovative technology, materials, and design that make up the Precept in great detail. What we haven’t done is spoken about the inspiration behind the design. So, we sat down with Senior Exterior Designer Nahum Escobedo to do just that.

The crash labs are installing a pool.

Tristan Eaton is a Los Angeles-based (by way of Detroit) multidisciplinary artist and muralist.

What if every aspiring author could contact Stephen King or George R.R. Martin directly and get instant feedback? What if those authors regularly shared short stories, essays, and novels submitted to them by writers trying to hone their craft? What if King and Martin took inspiration from those who submitted work, motivating and being motivated in turn?