Think globally, act locally. A phrase that encourages people to consider the entire planet when making decisions. That even on the individual level, choices can have a global impact. Something that Florian Jung fully believes in.

The best of the best. It’s an aim for us as a brand. It’s what was required to win the inaugural Polestar Design Contest. And it’s why we reached out to HOTE Design to create the models of the winning designs.

It’s a misconception that a prize can only go to one recipient. In fact, it’s often the opposite. Nobel Prizes, Oscars, Booker Prizes, and others are routinely shared. This isn’t Highlander. There can be more than one.

When we released the LCA report for our electric performance fastback, Polestar 2 we decided to put all our cards on the table. A Life Cycle Analysis takes a holistic look at the carbon impact of a vehicle over its entire life. We believe it is essential to be more transparent, so with such a strong hand, we’ve decided to play those cards again.

We’ve always had a soft spot for Switzerland. It’s where Polestar 2 made its real-life debut. It’s where Precept would have done the same. It doesn’t hurt that Switzerland itself is a truly beautiful place. And of course, the flag is a big plus. It seems like the feeling is mutual, as Switzerland has just chosen Polestar 2 as the winner of the Car of the Year award.

Polestar’s ambitions are fundamentally linked to nature. We’ve dedicated ourselves to bringing about a change: a shift towards more sustainable electric mobility for the sake of our shared society. Preserving nature to improve the world. And if that sounds lofty and ambitious, it’s because it is.

Sometimes, speeding things up requires slowing down. As we’ve said before, the change to greater sustainability needs to happen more quickly. This can be achieved, paradoxically, by taking a slower approach. Designing timeless products to have a longer life cycle will reduce consumption and prolong a product’s usability, whether in automotive or in fashion. Something Alexander Stutterheim understands better than most.

To “Frankenstein” something is to combine a number of different elements to create something new. Though the term has seen widespread use in the PC building world, it’s equally applicable when speaking of batteries. Especially since, like Mary Shelley’s scientist, we’re bringing them back to life.

The near future has been a muse for countless designers. It provides a framework in which creativity can thrive alongside an inbuilt sense of realism. The Polestar Design Contest and Polestar Precept were some of our near-future explorations. “Afterworld: The Age of Tomorrow” is one of Balenciaga’s. And they’ve asked Polestar to be a part of it.

It’s important to listen to the experts. Not to invalidate the opinions of others, but experts, by definition, know what they’re talking about.

Harman Kardon creates premium, innovative audio systems for both home and automotive environments, including the Polestar 2. We spoke with designers Philipp Siebourg and Jan Geisler about the in-car audio landscape, design challenges, and the importance of high-efficiency hole patterns.

Preaching to the converted is one thing. Receiving an award from the converted is another thing entirely. Norway, a country that needs very little convincing when it comes to the merits of EVs, has just voted for Polestar 2 as the winner of the 2021 People’s Choice award.

Creating a more sustainable future is a journey, one that doesn’t end now that we have put electric performance cars on the road. It is bigger and involves more than just us. In fact, the more the merrier.