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The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.

Teams get things done. Whether responding to a crisis or trying to affect change, collaboration and cooperation shorten the timeline towards a shared goal. Teamwork makes the dream work, as they say.

When it comes to symbols, a star is quite compelling. Protection, guidance, and lofty ambitions, a star can denote all of these. Being dubbed a Star in the car industry, however, can only mean one of the following: you’re either exceeding expectations in a particularly challenging environment of the auto sector, or you’re considered a rising industry leader. At Polestar, we’ve got them both.

In every relationship, there’s a point where it gets taken to the next level.

Everything we produce today has an environmental footprint. EVs are no exception. But that doesn’t have to be the case. Over time we can change how cars are made. And you can influence that progress. Because what you choose to buy is what the industry becomes. To enable us all to choose the greenest path, we all need to understand the scope of that footprint.

Gotland. An island in the Baltic Sea. Known for its magnificent medieval ruins, its natural limestone deposits, and for having the best weather in all of Sweden (that last one is controversial). And as of August 2021, it’s also known for the CAKE World’s Race.

In his role as Service Designer, Fredrik works on ensuring customer centricity, efficiency, and cross functionality among the different departments within Polestar.

Robotics engineer, classically trained musician, and relentless experimenter Moritz Simon Geist put himself on the map by designing and building robots that play music. Tinkering in his Dresden workshop, Geist is drawn to the rhythms, melodies, and harmonies to be found in any number of unlikely sources.

Zero doesn’t always signify nothing. Zero-emissions cars, for instance, are a big step in the right direction. If it refers to tailpipe emissions, for example, the zero is a major positive for local air quality.

In his role as Head of Service Design at Polestar, Christian collaborates with various parts of the organisation to create state-of-the-art services for our customers.

The environmental impact of a product goes far beyond its production. Books don’t start and finish with the first chapter, after all. The entire story must be told.

Modern challenges sometimes have traditional solutions.

To ensure a greener future, we’re embracing environmentally sound solutions which harness new technologies, processes, and materials. And even though climate action is a matter of collaboration, some of the most important steps are taken at the beginning of the process, by designers.