On the journey towards more sustainable electric performance, we wouldn't settle for making the car of the day, week or month. We went straight for Car of the Year.

Sir Winston Churchill taught us that “however beautiful the strategy, you should look at the results.” Our strategy is to obsess over every detail, in order to create cars that redefine sustainable electric performance. Polestar 1 and Polestar 2 are the results. And we share our audience’s enthusiasm for looking at them. Therefore, we took them to the former British Prime Minister’s childhood home of Blenheim Palace to take part in the Salon Privé.

Orrefors is a Swedish crystal brand, making everything from stemware to the signature gear shifter of the Polestar 1. We spoke with COO Lotta Fonsell and Account Manager Lars Sjögren about lead-free crystal, green energy, and smuggling glass experts into Sweden in beer barrels.

There can only be two.

Polestar CEO Thomas Ingenlath’s recent trip to Beijing doesn’t mark a return to business as usual. It doesn’t mean back to normal. If anything, it’s back to “goodbye normal”.

Nothing beats real-world experience. That moment when the hypothesis is tested. When all the planning and predictions are put into practice. When expectation meets reality. For Polestar employees Anya Ernest and Fredrik Magnusson, this rubber-meets-the-road moment was literal, as they became the first people to drive the Polestar 2 from its hometown of Gothenburg to the northern Swedish city of Boden and back.

Your wish is our next project.

Objects in the mirror are closer than they appear. And in certain situations, like extreme weather, they may not be visible at all. So, we replaced the mirrors with cameras.

Being a Polestar 2 owner has its advantages. Access to the world’s first in-car infotainment system with Google built in. A seamless, digital-first ownership experience. And of course, driving around in what Wired dubbed “the best EV there is right now”. However, some perks deal with another all-electric Polestar car: Polestar Precept.

Fredrika Klarén is Head of Sustainability at Polestar.

We took part in the festival to be a part of the future.

All in. A colloquial expression meaning that one is fully committed to something. In poker, it also means to bet everything you have before revealing your hand. And though we lean towards the former when using this idiom to reference our own pursuit of sustainable electric performance, the latter works too. Time to put our cards on the table. Starting with our LCA report.

A large proportion of Polestar 2 customers are early adopters. Those who could see that the product was a unique proposition: a fully electric, obsessively designed car that offers a holistic and inclusive driver experience. And for these early faithful (to whom, it must be said, we are very grateful), some sort of verification is needed while they await their first moments behind the wheel. Proof that their choice is the right one. Confirmation is key, after all.