The Precept is our vision for the future of Polestar and the automotive industry. This is a future where a new array of sensors, cameras, radars, and laser scanners will become core to the vehicle, and our design language will celebrate the technology. We have considered how aesthetically the car of the future should embrace the new paradigms of driver support and vehicle awareness, rather than be tied to the intake requirements of legacy combustion engines.

With minimalism comes deliberate choices. Everything that isn’t needed is taken away. By that logic, only the absolutely necessary is left, there to perform a specific function. And if an obsession with detail and a hatred of shortcuts is built into your brand, then only the best choices remain. Like the materials which make up Polestar spaces.

Nothing compares with the excitement of exploration. The urge to see what’s out there is what propels mountain climbers to the peaks. It causes scientists to send remote vehicles to Challenger Deep. Whenever a new frontier opens up, physical or virtual, there’s no shortage of curious people eager to explore it to the very edges.

It’s holiday season and everyone is busy planning their summer adventures. For many a camping holiday is the answer. The chance to experience the wonders of nature close up, sleep under a blanket of stars and show off your tent-pitching skills, is too good to pass up. An Electric Vehicle (EV) fits right in. It might even be your first zero-emissions holiday in a zero-emissions vehicle. With that in mind, we’ve written a few tips on how the Polestar 2 can make your time in the great outdoors even more enjoyable.

On the 23rd June 2020 Polestar launched the Polestar Design Contest: an opportunity for professional and student designers from all over the world to submit their vision of a Polestar future in 2040. With many exciting ways to approach the design brief, the jury will be keeping a keen eye on all the submissions and that includes design expert and judge Sam Livingstone.

Retail has largely moved online. The appeal is understandable: effortless browsing, no sales staff hovering by your elbow, and no need to leave your house at all. This doesn’t mean that physical retail spaces have lost their importance, however. It just means that they play a new role. Given that we offer a digital-first model, in which everything from configuring a car to booking a test drive can be done online, the away-from-keyboard, in-real-life experience in a retail space needs to be a singular offering.

People often wonder if electric vehicles (EV) have a gearbox or not. The answer is yes, but for most EVs, there is no need to have the multiple gears you find in a traditional petrol or diesel car. Let us further explain using our own EV, Polestar 2.

You can’t win if you don’t play.

Slow and steady wins the race. Well at Polestar, we don’t really prescribe to that philosophy. The need to accelerate change in the automotive industry pushed us to take bigger leaps when designing the Precept. This is a catalysed evolution; Precept represents the future of Polestar as a brand.

Summer is here and that means it’s time for a road trip. It’s an unbeatable combo: the excitement of a holiday adventure, together with the freedom of the open road. But packing the car with all the essentials for a successful trip is no mean feat. In fact, it’s considered by many to be an exact science. We’ve compiled some brief tips about the stuff you don’t need to take with you in the year 2020. Especially in the Polestar 2.

It can be difficult to know when a tipping point has been reached. Usually, a series of events, both big and small, have led the situation to a point where change is inevitable. And sometimes, that change doesn’t happen fast enough. Sometimes, a boost is needed to get to the event horizon.

Asif Rana on creating a unique retail experience

The first shipment of customer cars has arrived in Europe, bound for Sweden and Norway. To Polestar 2 customers, this is surely welcome news, something to get excited about. The wait until they can sit behind the wheel of their all-electric fastback has just gotten shorter. The handovers are being prepped. The cars are being serviced. Ownership is approaching.