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1955 was a year for innovation and design. It was the first year the colour pink became a popular part of men's fashion. It was the year that UHF (Ultra High Frequency) television was developed. 1955 also saw the very first Red Dot award. In 2021, 66 years later, Polestar 2 has received the Red Dot “Best of the Best” award for product design.

Contents are exactly as advertised.

It’s said that a journey of a thousand miles begins with a single step. We’ve already broken up with the conventions of the car industry, determined to accelerate the change to a more sustainable future. Now we’re embarking on our greatest journey so far: challenging ourselves to create a climate-neutral car by 2030, by reducing emissions throughout supply chain and production.

To go EV, or not to go EV. That’s no longer a question. To stay within the 1.5 degree target, emissions must be halved by 2030 and eliminated altogether by 2050. And while EVs are not perfect today, they do offer a route to net-zero. But to provide clean mobility, they need to be charged with clean energy. How can we make sure that happens?

We’ve been all-in from the get-go. Committed to creating a climate-neutral future and ushering in a new era of sustainable electric performance. But big announcements demand precise definitions. Without clearly defined goals, we’ll be chasing the end of the rainbow. That’s why we’re moving away from opaque definitions, spearheading a movement for transparency throughout the automotive industry.

Acronyms have a much longer history than it would seem. The “SPQR” of the Roman Republic, for instance. Or the “AT&T” acronym, seen from the first days of the stock market. Acronyms may have the modern connotations that they do because new ones are popping up all the time. EV. LOL. OMG. TL;DR. ABRP.

There are the sounds of Polestar: the idling, driving, and reversing sounds created by sound engineers to let bystanders know when the all-electric Polestar 2 is in motion. Then, there’s the Polestar sound: the music that encapsulates the brand, that is as much a part of our identity as our design language, our colour palette, and our symbol. And to create it, we enlisted the help of Lisa Nordström.

To “Frankenstein” something is to combine a number of different elements to create something new. Though the term has seen widespread use in the PC building world, it’s equally applicable when speaking of batteries. Especially since, like Mary Shelley’s scientist, we’re bringing them back to life.

Fortune favours the fold. Folding led to origami, one of the world’s most unique and celebrated art forms. It also sees use in EV batteries, folding modules to maximise storage while taking up minimum space. Because naturally, EV batteries contain more than the battery modules themselves.

Boxes get a bad reputation sometimes. Idioms like “think outside the box” make one think of limitations. To be “boxed in” is to be trapped. However, boxes are about to symbolize something else entirely: making a difference.

Everyone knows that driver. The one who lays claim to the audio system as soon as the car hits the road, blasting his or her favourite album on repeat. Well, this one goes out to all you passengers. It’s time to take a stand, it’s time to put an end to drivers monopolising the playlist.

Sustainability is a unifying topic. One of the defining issues of the current age, the push for greater sustainability must span everything, every industry sector, every geography. Accordingly, it makes sense to collaborate. To unite those already engaged in the quest for a more sustainable future.

Being a captive audience isn’t always a bad thing. Especially not from the perspective of Harman Kardon acoustics engineer Hans Lahti. Knowing exactly where the listener is located is a luxury most acoustics engineers and sound system designers do without. No matter how much time is dedicated to designing, building, and tuning a system, there’s nothing stopping the consumer from cramming it into a basement corner, or scattering it across a concrete patio.