Five Questions for Fredrika Klarén
Fredrika Klarén is Head of Sustainability at Polestar.
All in. A colloquial expression meaning that one is fully committed to something. In poker, it also means to bet everything you have before revealing your hand. And though we lean towards the former when using this idiom to reference our own pursuit of sustainable electric performance, the latter works too. Time to put our cards on the table. Starting with our LCA report.
We’ve redefined electric performance. We’ve redefined the automotive retail experience. And we’re also redefining premium.
A large proportion of Polestar 2 customers are early adopters. Those who could see that the product was a unique proposition: a fully electric, obsessively designed car that offers a holistic and inclusive driver experience. And for these early faithful (to whom, it must be said, we are very grateful), some sort of verification is needed while they await their first moments behind the wheel. Proof that their choice is the right one. Confirmation is key, after all.
EVs have always been marketed as “clean”. We’re guilty of it ourselves. And in some respects, this is undebatable. A comparable internal combustion engine car emits 41 metric tons of carbon dioxide during its use phase*. An EV emits no tailpipe carbon dioxide at all. Tough to argue with.
It can be difficult to know when a tipping point has been reached. Usually, a series of events, both big and small, have led the situation to a point where change is inevitable. And sometimes, that change doesn’t happen fast enough. Sometimes, a boost is needed to get to the event horizon.
We’ve made no secret of the fact that we want to pull our industry in a new direction. We may march to the beat of our own drum, but we hope that what we’re playing will tempt others to join in. Call us the Pied Pipers of electric mobility.
Brembo is an Italian brake manufacturer, known throughout the automotive world for their innovative technology and pioneering use of materials. We spoke with Account Manager/Analyst Matteo Rampazzo about regenerative braking, environmental responsibility, and how a traffic accident can change the course of an entire company.
Bornstein Lyckefors is a Gothenburg-based architectural firm specialising in “experience-based architecture”, working with public, private, and commercial buildings, such as Polestar Headquarters. We spoke with architect and founding partner Per Bornstein about accent colours, repurposing buildings, and central European licence plates.
Polestar Design Contest was launched in order to support and promote innovation within design. One of the judges is Head of Design at Polestar Maximilian Missoni and he knows what it is like to establish a career in the car design industry.
The Precept describes our direction of travel, from technology to design. It is a vision of where we are heading, and aerodynamics will play a crucial role in that journey.
Environmental clean-up is more fun than you think. That it’s important isn’t up for debate. That it’s necessary for the planet is obvious. But for too long, it’s been seen as a dirty job that nonetheless needs to be done.
A red dot shows where you are on the map. A Red Dot Award shows where you are as a brand on the map of design. Polestar now has three.