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Precept: the design

“Polestar Precept’s aesthetics are rooted in cutting-edge technology rather than historical automotive references,” states Polestar Head of Design Maximilian Missoni when asked about the design of Polestar Precept. “Our goal was to question automotive conventions and traditions and start an entirely new chapter of avant-garde design.”

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BTS Precept photo shoot

20.03.25

BTS Precept photo shoot

Polestar Precept has been revealed to the world. A declaration of Polestar’s future, and a challenge to the auto industry at large, Precept is the real-life proof point that what we want to do is within the realm of possibility. It’s not just wishful thinking. It’s closer to a wish coming true. And we’re just getting started.

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