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Time is running out. To stay within the 1.5-degree target, we need to take immediate action. In the quest for circularity, transitioning to electric transport is one of several imperative steps. This step calls for a change in behaviour, from people, businesses, and governments. Because frankly, we don’t have time not to.

Sometimes, you can create a new tradition by joining an already established one. Especially when said tradition is one of showcasing the latest technological achievements the world over. We’re speaking, of course, of the World Expo. Which Polestar joins this year.

Nils Mösko on strategy, expanding to new markets, and partnerships.

Polestar has never gone it alone. We’ve had plenty of collaborators, kindred spirits, and fellow EV enthusiasts with us on our journey towards sustainable electric mobility. And now, in Gores Guggenheim Inc., we have a new partner. One with whom we intend to go public, pursuant to a business combination agreement which we have signed.

Great brands have great fans. You simply can’t have one without the other. So, when our fans asked for Polestar products, we listened.

There are all types of awards out there. The Foot in Mouth Award, The Golden Bagel Award and IG Nobel Prize, just to mention a few. While we haven’t won any of these particular accolades, we have received our share of awards. The latest celebrate our approach to design.

This summer was marked by collaborations, campaigns, and events. And like every summer, we did it the Polestar way.

The Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA), is the world's largest mobility show. A community convention in which technological advancements and concepts for the future of mobility are showcased. Just the place for a brand driven by innovation, new technologies and sustainability to visit.

Teams get things done. Whether responding to a crisis or trying to affect change, collaboration and cooperation shorten the timeline towards a shared goal. Teamwork makes the dream work, as they say.

When it comes to symbols, a star is quite compelling. Protection, guidance, and lofty ambitions, a star can denote all of these. Being dubbed a Star in the car industry, however, can only mean one of the following: you’re either exceeding expectations in a particularly challenging environment of the auto sector, or you’re considered a rising industry leader. At Polestar, we’ve got them both.

In every relationship, there’s a point where it gets taken to the next level.

Everything we produce today has an environmental footprint. EVs are no exception. But that doesn’t have to be the case. Over time we can change how cars are made. And you can influence that progress. Because what you choose to buy is what the industry becomes. To enable us all to choose the greenest path, we all need to understand the scope of that footprint.

Gotland. An island in the Baltic Sea. Known for its magnificent medieval ruins, its natural limestone deposits, and for having the best weather in all of Sweden (that last one is controversial). And as of August 2021, it’s also known for the CAKE World’s Race.