We question the status quo to forge a new, better path. We don't accept shortcuts or excuses.
The maturity of the automotive industry has become a barrier to innovation. Over time, cars have started to all look the same, feel the same, be the same. We constantly question industry ideas and thinking, challenging ourselves to be better, never accepting mediocrity. We are passionate about design, performance and precision and obsess over each and every detail. We have no legacy, no ties to the past; we are free to find the right way. At Polestar, our passion drives us.