Head of Marketing

Let us describe the challenge we offer

The Polestar Head of Marketing will be the primary point of contact for all marketing activities relating to the brand in Canada, collaborating closely with the US and Global teams to ensure brand consistency across the market. You will be responsible for successful product launches and strengthening consumer awareness and consideration of the Polestar brand.

Role includes the following areas:

Marketing Strategy

• Growth of the Polestar brand in Canada and driving brand awareness, consideration and relevance amongst the target audiences
• Develop Canadian marketing strategy consistent with the overall US and Global marketing strategy and implementation roadmap. This includes new product launches, and driving awareness for existing product line, brand communications
• Collaborate with the Polestar USA marketing team to understand global and regional strategic initiatives
• Drive digital-first, consumer-centric approach across all aspects of the business together with Global team
• Align with Polestar Space partners to secure communication plans and activations are in place and according to strategy and guidelines

Activation & Campaigns

• Lead, develop, and execute consumer communications across all channels
• Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
• Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
• Develop specific brand and tactical campaigns to create and maintain high levels of customer interest ultimately driving consumer conversion
• Manage new product launches
• Initiate, develop and execute event strategy
• Manage and coordinate external agency partners
• Deliver exemplary CX across all brand touchpoints
• Oversee CRM, Social Media and Community Management channels
• Explore and implement best in class practices from other Polestar markets

People:

• Cross-functional tasks with local and US team
• Lead agency partner relationships to drive the innovative, thoughtful work that meets overall objectives
• Strong collaboration and coordination with US and Global partners

Required Experience/Qualifications

You are driven, committed, with proven experience in marketing communications and brand building, preferably with a marketing or business degree. Bachelor’s Degree (Marketing or Communications preferred). Master’s Degree and global experience a plus.

• Must be passionate and enthusiastic about sustainability and electric vehicles
• Strong and proven leadership experience in marketing management.
• Extensive knowledge of marketing communications programs in traditional, digital and social landscapes.
• Strong quantitative and qualitative analytical skills.
• Proven experience with web, social, and paid analytics tools.
• Project management and multitasking skills; ability to effectively manage project tasks, timelines, and communications.
• Strong communication and interpersonal skills: a collaborative ethos and the ability to effectively interact with and influence a diverse group of people.
• Effectively communicate in French and English, both written and spoken

To be successful in this role, you should have a proven track record in a global company structure with regional/local set-up. You have a strong strategic mind-set, as well as operational hands on capabilities.

This role will be based out of Montreal, Quebec.

About Us

Polestar is an electric performance brand, determined to improve the society we live in. Our focus is on uncompromised design and technology. Passion and emotion drive us, electricity and innovation drive our cars. We are all in, dedicated on our ambition. Guiding our industry forward. Electro-mobility is the main focus of today’s automotive industry, and Polestar is at the centre of this development, introducing world-class electrified cars and innovative, customer- focused services and offers.

How To Apply

Is this you? If you are interested in joining the Polestar family, please submit your CV and personal letter as soon as possible. We apply a continuous selection process and interviews will be held continuously, and the position could be filled before the application end date. 

Are you ready for the journey? Which is electric by the way...