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Comms & PR

Polestar PR and Communications — PR Manager Denmark

Copenhagen, Denmark

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Polestar PR and Communications — PR Manager Denmark

As the Polestar brand now begins to embark on its next phase, new global markets demand an expansion of the business function to ensure a successful launch in new markets. This includes Denmark, where a new Polestar organisation is now to be set up to manage local operations.

Are you ready for the journey? Which is electric by the way ...

Polestar is the independent electric performance car brand founded by Volvo Cars and Geely Holding. Operating as a start-up, but with the benefits of experience and expertise provided by its established founding companies, Polestar is a dynamic, exciting and rapidly expanding brand. Polestar’s first two products – the electric performance hybrid Polestar 1 and the electric performance fastback Polestar 2 – have been recognised both by the world’s press and customers to be outstanding vehicles. They are currently marketed in ten global markets across China, Europe and North America.

 
As the brand now begins to embark on its next phase, new global markets demand an expansion of the business function to ensure a successful launch in new markets. This includes Denmark, where a new Polestar organisation will be set up to manage local operations.
 
The PR manager (Denmark) will report to and support the local Managing Director, supplemented by reporting indirectly to Polestar’s global PR and Communications team.

Primary Responsibilities

  • Develop and maintain the awareness, consideration and positive perception of the Polestar brand, as well as defend its corporate reputation, with journalists, influencers and other key stakeholders, in new and upcoming markets.

  • Support the global heads of Public Relations and Communications to develop and implement strategy and budget plans that support the global corporate goals.

  • Work closely with the Events team to launch the brand and its products in the new markets.

  • Coordinate with other Polestar global- and regional PR and Communications team members, and the Brand and Marketing team, to design, develop and implement content and media strategies that represent the company’s products, services, brand, industrial operations, business plan and strategy, and senior management. 

  • Develop media relationships and maintain relationship building, targeting, pitching, sell-in, etc. with media audiences, with specific targeting in new markets. 

  • Monitor and evaluate media coverage in order to act upon learnings and consequences, as well as prepare for crisis communications.

  • Completion of all planned projects by reaching targeted KPIs, within budget.

Key audiences are Polestar’s external stakeholders such as: journalists and influencers, local and national government, business partners, potential and existing customers, potential and existing employees, and trade association.

Main Activities

  • Plan and develop the product-focused launch communication plans for Denmark.
  • Build / develop / maintain strong working relationships with target media.
  • Plan and execute national press test drive events in new markets, alongside the Events team.
  • Drive and coordinate the global media agenda through communication activities based on Polestar’s global priorities and requirements. 
  • Provide external communication support to Polestar executive management where necessary.
  • Act as a Polestar spokesperson. Co-create and develop communication plans, Q&A, press releases, etc. for planned activities, targeting relevant media groups. 
  • Assist in managing Polestar’s external communication editorial calendar to ensure consistent flow of Polestar news and editorial opportunities. 

Qualifications, Experience and Qualities

  • Bachelor’s degree or above, preferably in communications, business administration or journalism.
  • 10 years plus working experience in Public Relations and Communications, with at least 5 years with a large multinational corporation. Luxury/premium automotive industry working background is an advantage.

  • Experience working with, and managing, agencies and consultants, and managing budgets.
  • An ability to network with colleagues, external influencers such as journalists and industry organisations, is a vital prerequisite of the job. A regular program of visits and international travel should be expected, depending on global health circumstances.
  • The employee is expected to be on-call 24 hours a day to deal with urgent communications issues.

What we expect from you:

  • Be intellectually mature, proactive, independent, entrepreneurial, results driven and have great team spirit
  • Have strong oral, editing and writing skills in Danish and English 
  • Have a strong ability to align and work with other teams
  • Be prepared to learn and grow in a start-up environment where a fast pace, ability to make considered decisions quickly, and rapidly learn lessons to improve future activities, is the norm.

We apply a continuous selection process and the position could be filled before the application end date. Please submit your CV as soon as possible. Please note that applications via email will not be accepted. Interviews will be held continuously, and the position could be filled before the application end date. 

Are you ready for the journey? Which is electric by the way...

We are Polestar - the guiding star…

Experienced Fleet & Business Sales

We are looking for an experienced Fleet & Business Salesperson who will take the responsibility for achieving targets in B2B transactions. To fit in this role we think that you are a strong communicator, solution-oriented, targeted and team-oriented with robust operational capabilities. Is this you? We are looking forward to read your application.

Date
Category
Retail & Sales
Location
Fornebu, Norway

Experienced Fleet & Business Sales

We are looking for an experienced Fleet & Business Salesperson who will take the responsibility for achieving targets in B2B transactions. To fit in this role we think that you are a strong communicator, solution-oriented, targeted and team-oriented with robust operational capabilities. Is this you? We are looking forward to read your application.

23.12.2020
Retail & Sales
Fornebu, Norway
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