Brand & Marketing

Head of Marketing - Polestar Automotive Austria

Vienna, Austria

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Head of Marketing - Polestar Automotive Austria

We are a global team of highly talented individuals who share a passion to change the world. We need people who share our vision and want to be part of something different.

Polestar is an electric performance car brand, determined to improve the society we live in by accelerating the change to sustainable mobility. We challenge conventions and we challenge ourselves for the purpose of innovation. These challenges are a team effort. Every component is critical to the performance of our cars, and every person working at Polestar is equally critical to the team and our performance.

Let us describe the challenge we offer

Polestar Austria Head of Marketing will be the primary point of contact for all marketing activities relating to the brand in Austria, collaborating closely with the Global team to ensure brand consistency across the markets. You will be responsible for successful new product launches and driving awareness for existing product line, strengthening consumer awareness and consideration of the Polestar brand. In this role you will be based in our Vienna office and report to the Managing Director.

What you'll do 

Marketing Strategy

  • Growing the Polestar brand in Austria and driving brand awareness, consideration, and relevance amongst the target audiences
  • Develop the marketing strategy in Austria consistent with the overall global marketing strategy and implementation roadmap. This includes new product launches, and driving awareness for existing product line, brand communications
  • Collaborate with the Polestar HQ marketing team to understand global and regional strategic initiatives
  • Drive digital-first, consumer-centric approach across all aspects of the business together with global team

Activation & Campaigns

  • Lead, activate, and execute consumer communications across all channels
  • Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
  • Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
  • Manage and coordinate external agency partners
  • Deliver exemplary CX across all brand touchpoints
  • Oversee CRM, social media, and Community Management channels
  • Explore and implement best in class practices from other Polestar markets


  • Lead, coach and inspire multi-functional marketing team
  • Lead agency partner relationships to drive the innovative, thoughtful work that meets overall objectives
  • Strong collaboration and coordination with the local management team and global partners

Who you are

You are driven, committed, with proven experience in marketing communications and brand building, preferably with a marketing or business degree. Bachelor’s Degree (Marketing or Communications preferred). Master’s Degree and global experience is a plus.

  • Must be passionate and enthusiastic about sustainability and electric vehicles
  • Strong and proven leadership experience in marketing management (3 – 5 years)
  • Extensive knowledge of marketing communications programs in traditional, digital, and social landscapes
  • Strong quantitative and qualitative analytical skills
  • Proven experience with web, social, and paid analytics tools
  • Project management and multitasking skills; ability to effectively manage project tasks, timelines, and communications
  • Strong communication and interpersonal skills: a collaborative ethos and the ability to effectively interact with and influence a diverse group of people

To be successful in this role, you should have a proven track record in a global company structure with regional/local set-up. You have a strong strategic mind-set, as well as operational hands-on capabilities.

The collectively agreed minimum salary for this position is €85,000 gross p.a., with willingness to overpay depending on your experience, competencies, and qualifications.

Is this you? 

If you are interested in joining the Polestar family, please submit your CV and personal letter as soon as possible. We apply a continuous selection process and interviews will be held continuously, and the position could be filled before the application end date.

Are you ready for the journey? Which is electric by the way...

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