Brand & Marketing

Marketing Manager

Lisbon, Portugal

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Marketing Manager

 Polestar is an electric performance car brand, determined to improve the society we live in by accelerating the change to sustainable mobility. We are a global team of highly talented individuals who share a passion to change the world. We challenge conventions and we challenge ourselves for the purpose of innovation. These challenges are a team effort. Every component is critical to the performance of our cars, and every person working at Polestar is equally critical to the team and our performance. 

Let us describe the challenge we offer

Polestar Marketing Manager Portugal will be the primary point of contact for all marketing activities relating to the brand in Portugal, collaborating closely with the Global teams to ensure brand consistency across the markets. You will be responsible for successful new product launches and driving awareness for existing product line, strengthening consumer awareness and consideration of the Polestar brand.

Role includes the following areas:

Marketing Strategy:

  • Establishing and growing the Polestar brand in Portugal and driving brand awareness, consideration and relevance amongst the target audiences.
  • Develop the marketing strategy in Portugal consistent with the overall global marketing strategy and implementation roadmap. This includes new product launches, and driving awareness for existing product line, brand communications.
  • Collaborate with the Polestar HQ and Polestar Spain marketing teams to understand global and regional strategic initiatives.
  • Drive digital-first, consumer-centric approach across all aspects of the business

Activation & Campaigns:

  • Lead, activate, and execute consumer communications across all channels
  • Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
  • Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
  • Develop specific campaigns to create and maintain high levels of customer interest ultimately driving consumer conversion
  • Initiate, develop and execute event strategy
  • Manage and coordinate external agency partners
  • Deliver exemplary CX across all brand touchpoints
  • Oversee CRM, Social Media and Community Management channels
  • Explore and implement best in class practices from other Polestar markets


  • Lead, coach and inspire multi-functional marketing team including space operators
  • Lead agency partner relationships to drive the innovative, thoughtful work that meets overall objectives
  • Strong collaboration and coordination with global partners

You and your skills

You are driven, committed, with proven experience in marketing communications and brand building, preferably with a marketing or business degree. Bachelor’s Degree (Marketing or Communications preferred). Master’s Degree and global experience is a plus.

  • Must be passionate and enthusiastic about sustainability and electric vehicles
  • Strong and proven leadership experience in marketing management.
  • Extensive knowledge of marketing communications programs in traditional, digital and social landscapes
  • Strong quantitative and qualitative analytical skills
  • Proven experience with web, social, and paid analytics tools
  • Project management and multitasking skills; ability to effectively manage project tasks, timelines, and communications
  • Strong communication and interpersonal skills: a collaborative ethos and the ability to effectively interact with and influence a diverse group of people

To be successful in this role, you should have a proven track record in a global company structure with regional/local set-up. You have a strong strategic mind-set, as well as operational hands-on capabilities.


Polestar - the guiding star.

We are an electric performance brand, determined to improve the society we live in. Our focus is on uncompromised design and technology. Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining. In Polestar’s future, there is no room for shortcuts, excuses or compromises. We are all in, dedicated on our ambition. Guiding our industry forward through pure, progressive, performance.


Is this you? If you are interested in joining the Polestar family, don't wait with submitting your application. We apply a continuous selection process and the job post will be open until the position is filled.

Are you ready for the journey? Which is electric by the way...

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