Communications & PR

PR Specialist

Cologne, Germany

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PR Specialist

Polestar is expanding. We are detail obsessed, performance focused and determined to make the most advanced and exciting electric cars the world has ever seen. We blaze our own trail, one without compromise. We don’t believe in shortcuts, we innovate constantly and we are relentless in our pursuit of the best. We need people who share our vision.


Let us describe the challenge we offer

We are looking for you who will support our national PR and Communications team for Polestar in Germany to drive global awareness and engagement for our brand and products.

The PR Specialist will be part of the Polestar Germany PR and Communications department and will be based at our Polestar Office Germany, Cologne. This position will report into the National Head of PR.

What you´ll do

  • Work closely with the PR Lead to develop a media relations strategy (B2B & B2C) and execute activities to further development our external but also internal communication.
  • Develop and maintain the awareness, consideration and positive perception of the Polestar brand, with journalists, influencers and other key stakeholders, in the German market.
  • Build and maintain media relationships, targeting, pitching, sell-in, etc. with media audiences, with specific targeting.
  • Write, edit and produce communication materials for external audiences such as briefing documents, articles, corporate statements, presentations, press releases, Q&A documents, etc.
  • Respond effectively to all media enquiries and interview requests to include internal handling with relevant spokespersons or departments.
  • Assess opportunities for sponsorships and other partnerships.
  • Support with national press events, in cooperation with the Events team and the Headquarter. Coordinate test drive appointments and manage the test drive pool.
  • Assist in PR related administrative duties
  • Build and update media lists and databases
  • Perform research and market analysis activities, including monitoring and analyzing of the coverage.
  • Handling of Content-Management-Systems and maintaining of the press site.
  • Management of agencies and third-party suppliers.


Who you are

We think that you are a person with an own personal drive and determination to create awareness for our brand and products. You are a pro-active thinker who works very structured and analytical. With your creative ideas, passion and engagement you win external and internal stakeholders over to create further media buzz.

  • Minimum of 1,5 years hands on experience in the PR and Communications environment, either in-house or at an agency, or in journalism. Luxury/premium brand experience or automotive industry working background is preferred.
  • Completed degree in communication /media studies, journalism or a comparable qualification.
  • Have strong verbal, editing and writing skills in German and English.
  • Can demonstrate a thorough understanding of the local and national media landscapes. Solid knowledge of social media (blogs, Facebook, Twitter, etc.).
  • An ability to network with colleagues, external influencers such as journalists and industry organizations, is a vital prerequisite of the job.
  • Can work autonomously and still stand strong as a team player.


Other important skills for this role:

  • Cross functional knowledge and the ability to lead multiple level projects involving internal & external stakeholders.
  • Creative thinking and problem solving.
  • Well-organized, able to work with deadlines and under pressure.
  • An analytical mind with attention to detail.
  • Strong communication and interpersonal skills. Strong networking skills.
  • Fluent in German and English, further language(s) an advantage.
  • Willing to learn and grow in a start-up environment with a fast pace.


Is this you? If you are interested in joining the Polestar family, don't wait with submitting your CV and personal letter. We apply a continuous selection process and the job post will be open until the position is filled.

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