Communications & PR

PR & Events Specialist


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PR & Events Specialist

We are Polestar. We are detail obsessed, performance focused and determined to make the most advanced and exciting electric cars the world has ever seen. We blaze our own trail, one without compromise. We don’t believe in shortcuts; we innovate constantly, and we are relentless in our pursuit of the best. We’re expanding, and we need people who share our vision and want to be part of something different.


Let us describe the challenge we offer

We have an exciting opportunity for someone seeking to join a fast-paced and innovative startup organisation. We’re looking for a creative, all round, results-driven and hands-on PR & Events Specialist to join the Polestar Luxembourg team. This is a key role reporting into the Belux Head of Marketing, where you’ll be responsible for planning and delivering relevant campaigns and events to support the launch and establishment of Polestar in Luxembourg.

This is a role for someone who genuinely enjoys collaboration, is proactive and self starting as well as someone who can embrace and adapt to change.

The mission is dual, we are looking to leverage our momentum as a new, premium electric brand in Luxembourg, but at the same time we are working hard to accelerate the shift towards a more sustainable mobility through the acceptance of electric vehicles.

You will be in charge of assuring Polestar presence at relevant events as well as in owned and earned media, both automotive and general, B2B and B2C.

What you´ll do

  • In line with the Polestar marketing plan bring our ambitions to life through event partnerships, owned events, press activations, and B2B initiatives
  • Initiates negotiate and coordinate Polestar presence at relevant events. on site visits and coordination
  • Work with our event agency to maintain a strong team of product geniuses ready to work at Polestar events
  • Consistent implementation of Polestar brand guidelines and values across all owned and sponsored events with an exceptional eye for detail
  • Support our local Destination center in setting up events, raise awareness and promote activations
  • Assure event objectives are met on awareness, test-drives and lead generation KPI’s
  • Connect and coordinate with multiple stakeholders; Polestar Luxembourg and Belgium team, Polestar HQ team, PR, events and advertising agencies, Polestar Destination Center
  • Together with PR agency work out relevant local PR stories raising Polestar visibility in automotive but – even more important – non automotive press focusing on our brand pillars (Tech, Sustainability, Design)
  • Assure timely and consistent press communications for international and local newsworthy stories working closely with our PR agency in Brussels
  • Plan and execute product launches for press and consumers
  • Manage our Polestar Press fleet cars and event materials assuring the are always in perfect shape for events and press test-drives

    You and your skills

    • Passionate and enthusiastic about sustainability
    • Minimum 5 years’ experience in managing events and press for premium brands
    • Thorough knowledge of the Luxembourg premium market, ideally both B2B and B2C marketing
    • Excellent project management and multi-tasking skills; ability to effectively manage project tasks, timelines, communications and especially adapt well to change
    • Open to take on a broad set of tasks in support of the marketing launch
    • Demonstrable experience in the planning and execution of strategic PR campaigns, press events
    • Strong communication and interpersonal skills: a collaborative ethos with a can-do attitude and ability to effectively interact with and build strong relationships
    • Excellent written, numerical and verbal communication skills in English and French
    • Able to work independently while initiating communication with all stakeholders
    • Results-driven mindset
    • Desire to test new ideas and approaches and deliver best practice case studies
    • Professional and friendly attitude

      Polestar – the guiding star.

      We are an electric performance brand, determined to improve the society we live in. Our focus is on uncompromised design and technology. Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining. In Polestar’s future, there is no room for shortcuts, excuses or compromises. We are all in, dedicated on our ambition. Guiding our industry forward through pure, progressive, performance.

      At Polestar, the sky is the limit.

      Is this you?

      If you are interested in joining the Polestar family, don't wait with submitting your application. We apply a continuous selection process and the job post will be open until the position is filled.

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