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Brand & Marketing

CRM Project Leader

Gothenburg, Sweden

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CRM Project Leader


We are looking for passionate and experienced Project Leaders that are used to working with CRM Marketing in a global environment.

 

Let us describe the challenge we offer

We are now looking for three new Project Leaders to take lead over the CRM process. As a Project Leader you will focus on one of what we’ve divided in to three main parts of the customer journey - lead generation, customer prospecting and owner & loyalty. You will play an important role in the development of CRM Marketing Automation and developing our global consumer communication.

This role is part of the global CRM marketing team, with multiple touchpoints with other HQ functions but also with our colleagues across the globe. You’ll be located at our HQ in Gothenburg, Sweden.

What you’ll do

As a project leader you will be overall responsible for the local and global realization of CRM initiatives using all required resources from the Customer Relationship Management team. With your passion, you will be creating the plan and scope for the required activities within CRM Marketing to drive the CRM initiative from start to finish.

Further on you will create CRM marketing consumer journeys on a global level i.e. frameworks and lead projects in their development and local adaptation, both from a process flow as well as content requester. The common tasks as project leaders also include continuous process improvement of user experience and customer journey by setting up guidelines, processes and ways of working for different types of communication in various audience segments. Together with CRM analytics, you will also develop and advise on KPIs for performance measurement.

Your responsibilities will vary a bit depending on which area of the customer journey you’ll take lead of:

Lead Generation

  • Strategically working with inbound lead generation, but also when required be hands on in our marketing automation tool, as well as supporting other team members.
  • Setting up and implementing digital lead generation campaigns, together with CRM Marketing automation specialist but also the Digital marketing team.
  • Work closely with the marketing teams to establish an inbound lead generation that is synchronized with campaigns that are leveraging multiple channels.


Customer Prospecting

  • Drive projects to increase targeted consumer communication to improve engagement and conversion focusing on mid-funnel leads.
  • Work closely with the Sales team to optimise the conversion using off and online channels in our journeys.

Owner and loyalty

  • Drive projects to increase targeted consumer communication to improve engagement and loyalty focusing on lower-funnel leads.
  • Work closely with the Ownership experience team to optimise the engagement and loyalty, using off and online channels in our journeys.

 

Who you are

To be a great fit for this position we believe you have excellent communication and analytical skills with an understanding of customer segmentation. You have a hands-on attitude and can create processes and establish a scalable way of working within your area. You are passionate about CRM marketing and it’s important that you are results driven with an excellent attention to detail.

We also believe you have:

  • 3-5 years of relevant experience, including similar tasks and responsibilities
  • Knowledge and understanding of Salesforce Marketing Cloud or other Marketing Automation systems
  • Understanding on compliance and consent from a marketing perspective
  • High level of knowledge of Marketing and Sales specializing in either lead qualifying, loyalty best practices or lead conversion
  • Experience of a multimarket global organization, managing multiple stakeholders in a decentralized setting

At Polestar, you will be part of a cross-functional and international team, with English as a natural language for written and spoken communication. Since Polestar’s in a scale up phase you thrive by working in a fast-paced environment.

 

Polestar - the guiding star.

We are an electric performance brand, determined to improve the society we live in. Our focus is on uncompromised design and technology. Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining. In Polestar’s future, there is no room for shortcuts, excuses or compromises. We are all in, dedicated on our ambition. Guiding our industry forward through pure, progressive, performance.

 

Is this you? If you are interested in joining the Polestar family, don't wait with submitting your application. We apply a continuous selection process and the job post will be open until the position is filled.

Are you ready for the journey? Which is electric by the way...

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