Communications & PR

PR and Communications — PR Manager Polestar Sweden

Göteborg, Sweden

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PR and Communications — PR Manager Polestar Sweden

Polestar is the independent electric performance car brand founded by Volvo Cars and Geely Holding. Operating as a start-up, but with the benefits of experience and expertise provided by its established founding companies, Polestar is a dynamic, exciting and rapidly expanding brand. Polestar’s first two products – the electric performance hybrid Polestar 1 and the electric performance fastback Polestar 2 – have been recognised both by the world’s press and customers to be outstanding vehicles. The company is headquartered in Gothenburg, Sweden, and its vehicles are available and on the road in thirteen global markets across Europe, North America and China. In 2021, Polestar is expanding into five new markets in the Asia Pacific region.

Let us describe the challenge we offer

This is a role within the growing Swedish organization in our quickly expanding global organization, meaning that you will have a broad responsibility and ability to influence and shape the role as well as work closely with other dependent functions.  

The PR manager Polestar Sweden will join the Polestar Sweden organization and also reporting indirectly to Polestar’s global PR and Communications team.

What you´ll do

You will develop and maintain the awareness, consideration and positive perception of the Polestar brand, as well as defend its corporate reputation, with journalists, influencers and other key stakeholders.

You will support the global heads of Public Relations and Communications to develop and implement strategy and budget plans that support the global corporate goals. In this role you will work closely with the Events team and with the local and global teams.

You will also:

  • Coordinate with other Polestar global- and regional PR and Communications team members, and the Brand and Marketing team, to design, develop and implement content and media strategies that represent the company’s products, services, brand, industrial operations, business plan and strategy, and senior management.
  • Develop media relationships and maintain relationship building, targeting, pitching, sell-in, etc. with media audiences, with specific targeting in new markets.
  • Completion of all planned projects by reaching targeted KPIs, within budget.
  • Key audiences are Polestar’s external stakeholders such as: journalists, local and national government, business partners, potential and existing customers, potential and existing employees, and trade associations.

Main Activities

  • Plan and develop the product-focused launch communication plans.
  • Build / develop / maintain strong working relationships with target media.
  • Plan and execute national press test drive events  alongside the Events team.
  • Drive and coordinate the global media agenda through communication activities based on Polestar’s global priorities and requirements.
  • Provide external communication support to Polestar executive management where necessary.
  • Act as a Polestar spokesperson. Co-create and develop communication plans, Q&A, press releases, etc. for planned activities, targeting relevant media groups.
  • Assist in managing Polestar’s external communication editorial calendar to ensure consistent flow of Polestar news and editorial opportunities.

Qualifications, Experience and Qualities

  • Bachelor’s degree or above, preferably in communications, business administration or journalism.
  • 10 years plus working experience in Public Relations and Communications, with at least 5 years with a large multinational corporation. Luxury/premium automotive industry working background is an advantage.
  • Experience working with, and managing, agencies and consultants, and managing budgets.
  • An ability to network with colleagues, external influencers such as journalists and industry organisations, is a vital prerequisite of the job. A regular programme of visits and international travel should be expected, depending on global health circumstances.
  • Excellent written and oral skills in Swedish and English
  • The employee is expected to be on-call 24 hours a day to deal with urgent communications issues.

Who you are

You are intellectually mature, proactive, independent, entrepreneurial, results-driven and have great team spirit. For this role it´s important with strong oral, editing and writing skills in English and a strong ability to align and work with other teams. You need to be prepared to learn and grow in a start-up environment where a fast pace, ability to make considered decisions quickly, and rapidly learn lessons to improve future activities, is the norm.

Is this you?

If you are interested in joining the Polestar family, don't wait with submitting your application. We apply a continuous selection process and the job post will be open until the position is filled.

Technical Lead - Digital Worklife / Digital workplace

Want to work with the digital work environment of all end-users at Polestar?

Digital & IT
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Technical Lead - Digital Worklife / Digital workplace

Want to work with the digital work environment of all end-users at Polestar?

Digital & IT
Göteborg, Sweden
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